
5 Keys To Managing High-Net-Worth Clients
Family office management is responsible for overseeing the wealth management needs of high-net-worth (HNW) and ultra-high-net-worth (UHNW) families. These individuals deal with complex and diverse portfolios, multiple generations, and changing expectations. What Is A HNW Client? HNW clients are typically defined as accounts with over $1 million in liquid assets, excluding their primary residence. Net worth is the total value of a person’s or a family’s assets minus their liabilities. Assets include cash, investments, real estate, and other valuables. Liabilities include debts, mortgages, and other obligations. Although they only represent 1.2% of the population, HNW clients are highly sought after clients that represent an attractive and lucrative market segment for financial advisors, wealth















