A Personal Driver/Valet is in charge of transporting and assisting a principal throughout their day. This role can include a variety of different functions, such as picking up and dropping off clients or guests, running errands, assisting with luggage or personal belongings, providing wardrobe changes throughout the day and maintaining the cleanliness and condition of the principal’s primary vehicle.
Primary responsibilities for a Personal Driver/Valet include greeting and assisting principals or guests, driving and parking vehicles in designated areas, waiting for the principal during appointments, providing personal assistance throughout the principal’s day. Top Valets are discrete, loyal and adaptable and are capable of providing exceptional customer service in any circumstance.
A college degree is not a requirement to be a Personal Driver/Valet. However, some employers may prefer or require candidates to have a bachelor’s degree in any field. That said, the only formal education requirement is a high school degree or equivalent.
A Personal Driver or Valet should have 2 – 3+ years’ experience in a service-oriented position, either in a household, executive or personal support environment. Specific experience is less important in this role than general experience and soft-skills such loyalty, self-motivation and effective communication.
A Personal Driver/Valet should have a valid driver’s license and a clean driving record. Certain states may require additional licenses or endorsements for driving certain types of vehicles or transporting passengers, such as a chauffeur’s license or a passenger endorsement. If the focus of this role is driving in nature, a Personal Driver/Valet may benefit from defensive or evasive driving coursework.
A Personal Driver/Valet’s responsibilities depend on the principal’s needs. For example, a Personal Driver role will be focused almost entirely on chauffeuring a principal, versus a Valet, which is more of a hybrid role with a Personal Assistant. Common duties of an Personal Driver/Valet include:
Professionalism
A Personal Driver/Valet must demonstrate a high level of professionalism at all times, as they are often the first and/or last impression for an executive and their guests. Professionalism means being punctual, courteous, respectful and discreet. It also means dressing appropriately, keeping a clean and well-maintained vehicle and obeying the traffic laws and safety regulations. A Valet should be able to handle any situation with calmness and confidence, and avoid any unnecessary distractions or conflicts while driving or otherwise assisting the executive.
Attention to detail
A Personal Driver/Valet should be detailed-oriented, as their role sits so close to a principal, and will be under close scrutiny. The person in this role should notice and respond to each aspect of a situation, following exact instructions, keeping records and maintaining overall standards. He or she should be able to spot and fix any errors or issues, such as a scratch on the car, a stain on the principal’s clothes or a missing item in their luggage, and ensure that the executive’s needs and expectations are met at all times.
Communication skills
A Personal Driver/Valet should always be listening and anticipating a principal’s needs. They should also be adept at communicating by phone, email and text, and adjusting their tone and style according to the situation and audience. A great Personal Driver/Valet will pick up on subtle cues, such as when to initiate small talk, when to ask for updates, noticing when a principal might want privacy, etc. are equally important. As Peter Drucker said “The most important thing in communication is hearing what isn’t said.” Simply put, a great Personal Driver/Valet will know what to say and when to say it.
Flexibility
Flexibility is critically important, as this role often requires long or irregular hours, including evenings, weekends or holidays, as well as an ability to travel to different locations. It also means being able to handle changes or challenges as they arise, such as traffic delays, weather conditions and special requests. A Personal Driver/Valet should be able to reliably accommodate a principal’s requests, as they are entrusted with the executive’s time, safety and comfort. Reliability means showing up on time, following instructions and completing tasks as expected. It also means being honest, trustworthy and accountable for one’s actions.
Market rate for a Private Driver/Valet ranges from $65,000 – 115,000. This is a significant range, but it is based on a number of factors: the scope of the individual’s duties, the day and hour commitment + flexibility required in the role, as well as the preferred experience and qualifications of the employee. Components of a Personal Driver/Valet’s compensation include:
Base salary
A fixed annual amount received for performing duties as agreed upon at the time of hiring. A Personal Driver/Valet’s base salary varies depending on the scope of their work, the hours and flexibility required in their role and the experience and qualifications of the employee.
Discretionary Bonus
Discretionary bonuses are variable amounts paid annually based on an individual’s performance. The percentage of compensation paid as a salary versus a bonus is entirely up to the employer, but is typically in the range of a 80-90% salary/10 – 20% bonus split. The most common reason for a higher bonus percentage is the intention to tie an employee’s performance to their overall compensation. This allows an employer to set strategic goals during the employee’s annual performance evaluation, with the payout of their bonus based on them completing stated goals.
Equity
With equity compensation, a portion of the employee’s compensation is paid in options, restricted stock or performance shares, which represents ownership in a business or fund owned or managed by the principal. Options can have a vesting period and/or expiration date, which affects their overall value. Equity compensation strongly incentivizes long-term employment and can be a great tool for building a team that is dedicated, loyal and aligned with the overall vision of the principal/family office.
Personal Drivers typically have access to the following corporate-style benefits (or receive a stipend to obtain such benefits themselves):
Medical, dental and vision
Standard health benefits help employees stay healthy, reduce absenteeism and ultimately increase productivity.
Retirement savings account
401k, thrift savings plan or simple IRA, especially with employer matched contributions, shows your employees your commitment to their future.
Paid time off
PTO allows your employees to take time off from work for various reasons, such as vacation, sickness, personal matters or holidays.
Travel/miscellaneous expenses
Expenses incurred when travelling or conducting business on behalf of the principal(s). Expenses may include transportation, accommodations, meals and other costs related to business travel and may be reimbursed or covered by an allowance or budget.
Additional benefits are often included to enhance the attractiveness of an employment offer, as well as encouraging long-term employment. Such benefits include:
Education
Professional development
Health and wellness
Employee assistance
Charity
Family benefits
Workplace
A Personal Driver/Valet typically reports:
A Personal Driver handles much more than just transportation—they provide a seamless, stress-free travel experience tailored to your schedule and preferences. With expert knowledge of routes, traffic patterns, and security measures, they ensure every journey is efficient and comfortable. Their professionalism and discretion make them an invaluable part of a high-net-worth lifestyle.
Need a driver who prioritizes safety, efficiency, and discretion? Let us connect you with someone who will elevate every trip.
A Personal Driver ensures that every trip—whether for business, personal errands, or leisure—is smooth, timely, and stress-free. Their professionalism, discretion, and deep understanding of efficient transportation make them indispensable. A Personal Driver can help:
Hiring a Personal Driver means gaining back valuable time while ensuring every trip is handled with precision, professionalism, and care.
Employment has changed drastically the past few years—how we work, the type of work we do, and even where we work. Yet, while the world adapts, solutions for hiring private staff seem to be stuck in the past.
At Old State Staffing, we believe the status quo is not enough, and that those who decide now is the time to settle will be left behind. In the face of great change, tinkering around the edges simply won’t do. Since Day 1, our approach has been built on four key principles:
We’ve built Old State Staffing from the ground up, implementing the same cutting-edge recruiting tools used by the nation’s largest family offices. Historically inaccessible to smaller clients, these tools improve the tracking and management of talent, utilize machine learning for smarter searches, and intuitively compare compensation and qualification benchmarks both regionally and nationally. This allows us to find and match families with the best candidates quicker and more efficiently than ever before.
We knew from the start that our team would be our greatest differentiator. That’s because our agency is composed entirely of family office professionals who know what exceptional candidates look like; because we’ve applied to, managed, and hired for each of those positions ourselves.
Building and maintaining relationships is important today, more than ever before. We place immense value on our relationships, not just with our clients, but our candidates, and the community at large. We spent our “pandemic years” building partnerships with local universities, to open the doors of private staffing to recent college graduates in the most educated metropolitan area in the world.
Change is inevitable, yet private staffing has historically lagged in both hiring and employment standards. We’ve always been disruptors, first to adopt AI and machine learning—ensuring smarter, faster, more accurate matches for our clients.
We know that choosing an agency is a personal decision, and we’re honored for the time you have spent considering us as a partner in your search. If you haven’t spoken to us yet, let me be the first to say that we can’t wait to introduce you to our contacts, to guide you through the hiring process, and to introduce you to the perfect candidate. We know the stakes are high, but so are the rewards. With Old State Staffing you’ll be empowered to make informed, meaningful hiring decisions, so you can continue to thrive in a world that’s spinning faster every day.
Adam Cook
Founder & Managing Director